Free Nutritional Consultations & Win a Dance Class with Flavia Cacace - New Blog
Sports nutrition company Maxitone is touring the country, giving women the chance to try their products and speak to their experts about nutrition and exercise. When they rolled into a town near me I thought I’d head down to take a look for myself.
The Maxitone team were based the LA Fitness in Tunbridge Wells, having previously visited London and Southampton, with the aim of spreading the word about the importance of protein and eating a good diet in order to meet your exercise goals. As an added bonus, everyone they speak to also gets entered into a prize draw to win a dance class with Flavia Cacace.
The stand was well supported, giving gym goers and members of the public a chance to have a consultation with nutritionist Sharmain Davis. Sharmain speaks to each individual about their goals, analyses their current diet, and then explains how and where small changes can be made to help them look and feel better. This service would normally cost over £60 so is a real draw for those looking to make some dietary changes.
The Maxitone message is one that isn’t too unfamiliar to gym-going males, eating sufficient protein helps to keep you lean and prevents snack cravings. Despite the sales of protein supplements to women increasing over 300% and protein intake being shown to be a major indicator of successful weight loss, the majority of women aren’t eating enough in total, or regularly throughout the day.
‘The majority of women eat the typical Western diet of three main meals and snack on carb-rich, high sugar foods’, Sharmain explains. ‘Lunch is often soup and a roll, and mid-morning and afternoon snacks consist of cakes and biscuits’. This means that they might not eat a significant source of protein until dinner.
Sharmain explains the benefits of protein apply to everyone she sees. ‘Higher protein diets have been shown to increase metabolic rate, protein keeps you feeling fuller for longer, reduces the breakdown of muscles during exercise and also speeds the repair and recovery process, not to mention giving you healthier skin and nails!’ ‘Whether it’s an active person who can’t understand why they feel tired after they exercise, or someone who watches what they eat but can’t seem to lose weight, the majority of women could benefit from looking at their diet in general and their protein intake in particular.’
I’m often asked by women how they can lose weight and tone up; quite often by regular exercisers. My response is normally eat more protein, do more resistance training and less cardio. The Maxitone message is based around the same principles; eating 5/6 smaller meals each day, making sure you’re getting enough protein and exercising regularly.
For more information about Maxitone on tour, or for meal and exercise plans visit www.maxitoneontour.com.




